John is a writer, strategist, illustrator, director of expectations, creative mentor, and all-round optimist who has been telling stories for his whole career. Amazingly, he still hasn’t run out of things to say.

John’s process is experience-led, refreshingly honest, and human-focused, offering a holistic and pragmatic view on how to build brand narratives that resonate with consumers. On his 25+ year journey from renowned advertising agencies in his hometown Sydney to in-house writer at adidas HQ in Germany, John has created big ideas for Porsche, Wilson, C&A, Nike, and Parley for the Oceans, and collaborated with the best peeps on the planet. From this success, it was a hop, skip, and jump to co-founding Good Morning Studio, where he now holds his face to the sun and enjoys a more meaningful way of working.

John lives in Germany with his family, their cat, and a lingering sense of exhaustion. When he’s not immersed in a Good Morning project, you’ll find him mastering his dad jokes or scribbling characters for his next children’s book.