John is a writer, strategist, director, and creative mentor who has spent thirty years finding the story inside the problem — and, somehow, still hasn't run out of things to say.

His career has taken him from renowned advertising agencies in Sydney to the in-house brand team at adidas AG in Germany, working with Porsche, BMW, Siemens, Parley for the Oceans, and Bugaboo along the way. In 2022, he co-founded Good Morning Studio where he now does some of the most meaningful work of his career — including global campaigns for Wilson, Roger Federer, and Polaroid.

John’s approach is experience-led, refreshingly honest, and relentlessly human. He listens deeply — not just to what's being said, but to what's being carefully left out. He finds the truth at the sticky centre of complex problems, gets the right people in the same room, and makes work that earns trust by staying true to a brand's DNA.

John lives in Germany with his family, their cat, and a lingering sense of exhaustion he has fully accepted as a personality trait. He holds his face to the sun where possible, and has strong opinions about jar lids left half-closed.

In October 2026 he will publish his first children’s picture book — proof, if any were needed, that storytelling is for everyone, and there’s no age limit on curiosity.

He also hates updating his portfolio and writing about himself in the third person, both of which this site required. His next update is scheduled for 2040.