Thirty years. Two continents. One approach:
Find the story, tell it well, make it last.

RF x Wilson — Brand & Identity

Roger Federer's first-ever Wilson collection — 27 years in the making. A campaign built around his voice, his legacy, and a racket he helped design himself. View case study.

 Polaroid Gen2 — Product Launch

A global campaign that reframed analog photography's so-called flaws as the whole point. OOH, social, and e-commerce across Paris, Amsterdam, London, and LA. View case study.

Luxilon x Wilson — Product Launch

Launching the first tennis string made entirely from recycled PET bottles — a product with a genuine sustainability story, and a campaign built to match. View case study.

ADIDAS — END PLASTIC WASTE

Defining adidas' global sustainability messaging hierarchy across every communication channel Not a campaign, but a framework for writing with responsibility at its centre. View case study.

STAX ENGINEERING — BRAND & IDENTITY

A full brand identity and communication strategy for a company repositioning itself to investors, press, and industry worldwide. New chapter, new voice. View case study.